This was another freelance project I worked on for a start-up company located in Arizona. Her company is based around Neurotherapy which is similar to a type of alternative medicine. I communicated with her via long distance to create a corporate identity package for her new business.
Below are the finalized business cards and appointment cards I created based around the logo and the information provided. I wanted to make it cost efficient for her so I combined the business and appointment card into a single piece, with the business card on the front and appointment on the back. The theme of this card was simple yet inviting, I wanted to make her logo stand out and be recognized as well as easy to read.
Both of these were designed using Illustrator and I heavily relied on the use of guidelines to make sure everything was perfectly aligned and was pleasing to the eye with the flow of information. The colors used relate to the colors on the logo.
One thing that I have learned throughout my years of designing is that it is crucial to save a packaged version of the final product to keep all your fonts and images in one safe place. Also, to make things easier for the client, if you have a font that they don’t have, outline it and then they won’t have to download any files for the needed fonts.
This logo and information was also put onto a personal website that my senior class and I helped create for this Neurotherapy start-up company, which can be found on this link listed here: https://mindworksneurotherapy.com. My class made a faux business firm, which we named “Graphic House” so that we could contact real clients and work with them, and this website was one of our projects that we collaborated on. As a class we also paid for the first year of this website.